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7.1% of sites22 technologies

Payments in the UK: market share ranking

Checkout and payment widgets.

#TechnologyUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
1Shop Pay3.2%0.4%0.9%1.8%1.6%0.8%0.2%
2Stripe1.5%0.3%0.1%0.5%0.4%<0.1%0.1%
3PayPal1.3%0.3%0.2%1.6%0.8%<0.1%0.2%
4Klarna0.7%0.2%0.2%0.9%0.4%<0.1%0%
5Apple Pay JS0.5%0.2%0.3%1.1%0.3%<0.1%<0.1%
6Worldpay0.3%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
7Afterpay / Clearpay0.3%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
8Google Pay0.2%<0.1%<0.1%0.4%<0.1%<0.1%<0.1%
9Braintree0.2%<0.1%<0.1%<0.1%<0.1%0%<0.1%
10Adyen0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
11Amazon Pay<0.1%<0.1%0%0.3%0.1%0.4%0%
12Affirm<0.1%0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
13Checkout.com<0.1%<0.1%0%0%0%0%0%
14Square<0.1%<0.1%0%0%0%<0.1%0%
15Mollie<0.1%<0.1%<0.1%<0.1%0%0%0%
16PayU<0.1%<0.1%0%<0.1%0%0%0%
17Razorpay<0.1%<0.1%0%0%0%0%<0.1%
18Scalapay0%<0.1%0%1.5%0.2%0%0%
19Mercado Pago0%<0.1%0%0%0%0%0.1%
20Satispay0%<0.1%0%<0.1%<0.1%0%0%
21Nexi XPay0%<0.1%0%<0.1%0%0%0%
22Paidy0%0%0%0%0%<0.1%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 10KTop 100KTop 1M
1Shop Pay0%0.5%3.2%
2Stripe0%0.8%1.5%
3PayPal0%0.8%1.3%
4Klarna0%1%0.7%
5Apple Pay JS0%0.5%0.5%
6Worldpay0%0.7%0.3%
7Afterpay / Clearpay0%0.3%0.3%
8Braintree0%0.1%0.2%
9Google Pay0%0.1%0.2%
10Adyen0%0.2%0.1%
11Amazon Pay0%0%<0.1%
12Affirm0%0.2%<0.1%
13Checkout.com0%0%<0.1%
14Square0%0%<0.1%
Sites measured6088611,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#TechnologyPopular sitesLocal businessDifference, pp
Any Payments7.1%3.8%−3.3
1Shop Pay3.2%2%−1.2
2Apple Pay JS0.5%0.7%+0.2
3Stripe1.5%0.6%−0.9
4Google Pay0.2%0.5%+0.3
5PayPal1.3%0.5%−0.9
6Square<0.1%0.2%+0.2
7Klarna0.7%<0.1%−0.6
8Worldpay0.3%<0.1%−0.3
9Braintree0.2%<0.1%−0.2
10Razorpay<0.1%<0.1%0
11Afterpay / Clearpay0.3%<0.1%−0.3
12Mollie<0.1%<0.1%0
13Adyen0.1%<0.1%−0.1
14Checkout.com<0.1%<0.1%0
15Amazon Pay<0.1%0%−0.1
Sites measured11,32220,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology