Web fonts in the UK: market share ranking

Font services and icon fonts.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Google Fonts	34%	26%	28%	39%	39%	36%	46%
2	Font Awesome	21%	16%	19%	28%	31%	18%	29%
3	Adobe Fonts	7.5%	3.6%	3.9%	2.1%	1.2%	4.7%	1.1%
4	Bunny Fonts	0.4%	0.2%	0.7%	0.5%	0.2%	<0.1%	0.2%
5	TypeSquare	0%	<0.1%	0%	0%	0%	0.8%	0%
6	FONTPLUS	0%	<0.1%	0%	0%	0%	0.8%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Google Fonts	20%	23%	34%
2	Font Awesome	7.6%	13%	21%
3	Adobe Fonts	7.6%	8.6%	7.5%
4	Bunny Fonts	0%	0.4%	0.4%
	Sites measured	66	931	11,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Web fonts	48%	49%	+1.6
1	Google Fonts	34%	38%	+4.2
2	Font Awesome	21%	23%	+1.8
3	Adobe Fonts	7.5%	6.2%	−1.2
4	Bunny Fonts	0.4%	0.6%	+0.2
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology