Affiliate networks in the UK: market share ranking

Affiliate and partner tracking.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Awin	1.7%	0.2%	0.4%	0.4%	0.5%	<0.1%	0.1%
2	Rakuten Advertising	0.3%	0.1%	<0.1%	<0.1%	0%	0.3%	<0.1%
3	Skimlinks	0.3%	0.2%	<0.1%	<0.1%	0.1%	<0.1%	0%
4	impact.com	0.2%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
5	Partnerize	0.1%	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
6	Tradedoubler	<0.1%	<0.1%	<0.1%	0.2%	0.1%	0%	<0.1%
7	CJ Affiliate	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
8	ValueCommerce	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	1.2%	<0.1%
9	A8.net	<0.1%	<0.1%	0%	0%	0%	1.3%	0%
10	TradeTracker	<0.1%	<0.1%	0.4%	<0.1%	0%	0%	0%
11	Sovrn Commerce (VigLink)	<0.1%	<0.1%	<0.1%	0%	<0.1%	0%	0%
12	Moshimo Affiliate	0%	<0.1%	0%	0%	0%	0.4%	0%
13	afb	0%	<0.1%	0%	0%	0%	0.3%	0%
14	Daisycon	0%	0%	<0.1%	0%	0%	0%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Awin	0%	2%	1.7%
2	Rakuten Advertising	0%	0.3%	0.3%
3	Skimlinks	0%	0.9%	0.3%
4	impact.com	0%	0%	0.2%
5	Partnerize	0%	0.3%	0.1%
6	Tradedoubler	0%	0%	<0.1%
7	CJ Affiliate	0%	0.1%	<0.1%
8	ValueCommerce	0%	0.2%	<0.1%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Affiliate networks	2.6%	0.1%	−2.4
1	Awin	1.7%	<0.1%	−1.6
2	Skimlinks	0.3%	<0.1%	−0.3
3	impact.com	0.2%	<0.1%	−0.2
4	TradeTracker	<0.1%	<0.1%	0
5	Rakuten Advertising	0.3%	<0.1%	−0.3
6	CJ Affiliate	<0.1%	<0.1%	0
7	Partnerize	0.1%	0%	−0.1
8	Tradedoubler	<0.1%	0%	−0.1
9	ValueCommerce	<0.1%	0%	0
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology