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2.9% of sites14 technologies
Affiliate networks in the UK: market share ranking
Affiliate and partner tracking.
| # | Technology | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | Awin | 1.7% | 0.3% | 0.5% | 0.4% | 0.4% | <0.1% | 0.1% |
| 2 | Rakuten Advertising | 0.4% | 0.1% | <0.1% | <0.1% | 0% | 0.3% | <0.1% |
| 3 | Skimlinks | 0.3% | 0.2% | <0.1% | <0.1% | 0.1% | <0.1% | 0% |
| 4 | Partnerize | 0.2% | 0.1% | 0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 5 | impact.com | 0.2% | 0.2% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 6 | Tradedoubler | 0.1% | <0.1% | <0.1% | 0.3% | 0.2% | 0% | <0.1% |
| 7 | CJ Affiliate | 0.1% | 0.1% | <0.1% | <0.1% | <0.1% | 0% | <0.1% |
| 8 | Sovrn Commerce (VigLink) | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | 0% | 0% |
| 9 | ValueCommerce | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | 1.3% | <0.1% |
| 10 | A8.net | <0.1% | <0.1% | 0% | 0% | <0.1% | 1.3% | 0% |
| 11 | TradeTracker | <0.1% | <0.1% | 0.3% | <0.1% | <0.1% | 0% | 0% |
| 12 | Moshimo Affiliate | 0% | <0.1% | 0% | 0% | 0% | 0.5% | 0% |
| 13 | afb | 0% | <0.1% | 0% | 0% | 0% | 0.3% | 0% |
| 14 | Daisycon | 0% | 0% | <0.1% | 0% | 0% | 0% | 0% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|
| 1 | Awin | 0% | 2.1% | 1.7% |
| 2 | Rakuten Advertising | 0% | 0.3% | 0.4% |
| 3 | Skimlinks | 0% | 0.8% | 0.3% |
| 4 | Partnerize | 0% | 0.3% | 0.2% |
| 5 | impact.com | 0% | 0.1% | 0.2% |
| 6 | Tradedoubler | 0% | 0.1% | 0.1% |
| 7 | CJ Affiliate | 0% | 0% | 0.1% |
| 8 | Sovrn Commerce (VigLink) | 0% | 0% | <0.1% |
| 9 | ValueCommerce | 0% | 0.2% | <0.1% |
| Sites measured | 66 | 931 | 11,909 |
Popular sites vs local business websites
Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).
| # | Technology | Popular sites | Local business | Difference, pp |
|---|---|---|---|---|
| Any Affiliate networks | 2.9% | 0.1% | −2.7 | |
| 1 | Awin | 1.7% | <0.1% | −1.6 |
| 2 | Rakuten Advertising | 0.4% | <0.1% | −0.4 |
| 3 | Skimlinks | 0.3% | <0.1% | −0.3 |
| 4 | impact.com | 0.2% | <0.1% | −0.2 |
| 5 | CJ Affiliate | 0.1% | <0.1% | −0.1 |
| 6 | Partnerize | 0.2% | 0% | −0.2 |
| 7 | Tradedoubler | 0.1% | 0% | −0.1 |
| 8 | Sovrn Commerce (VigLink) | <0.1% | 0% | 0 |
| 9 | ValueCommerce | <0.1% | 0% | 0 |
| Sites measured | 11,909 | 21,114 |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology