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2.3% of sites8 technologies
Translation in the UK: market share ranking
Website translation and multilingual plugins.
| # | Technology | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Translate widget | 1.1% | 0.6% | 0.9% | 0.4% | 0.8% | 1% | 1.2% |
| 2 | WPML | 0.6% | 1.3% | 2.2% | 4.3% | 3.4% | 0.4% | 1.1% |
| 3 | GTranslate | 0.5% | 0.3% | 0.3% | 0.3% | 0.5% | 0.4% | 0.5% |
| 4 | Weglot | 0.1% | 0.3% | 0.3% | 0.1% | 0.2% | <0.1% | <0.1% |
| 5 | WOVN.io | 0% | <0.1% | 0% | 0% | 0% | 1.2% | 0% |
| 6 | Polylang | 0% | <0.1% | <0.1% | <0.1% | 0.1% | 0% | <0.1% |
| 7 | Localize | 0% | <0.1% | <0.1% | 0% | 0% | <0.1% | 0% |
| 8 | ConveyThis | 0% | <0.1% | 0% | 0% | 0% | <0.1% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|
| 1 | Google Translate widget | 1.5% | 0.6% | 1.1% |
| 2 | WPML | 0% | 0% | 0.6% |
| 3 | GTranslate | 0% | 1.3% | 0.5% |
| 4 | Weglot | 0% | 0% | 0.1% |
| Sites measured | 66 | 931 | 11,909 |
Popular sites vs local business websites
Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).
| # | Technology | Popular sites | Local business | Difference, pp |
|---|---|---|---|---|
| Any Translation | 2.3% | 2.2% | −0.1 | |
| 1 | Google Translate widget | 1.1% | 1.2% | +0.1 |
| 2 | WPML | 0.6% | 0.8% | +0.2 |
| 3 | GTranslate | 0.5% | 0.2% | −0.4 |
| 4 | Weglot | 0.1% | <0.1% | −0.1 |
| Sites measured | 11,909 | 21,114 |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology