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13% of sites13 technologies
Reviews in the UK: market share ranking
Review widgets and trust badges.
| # | Technology | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | Trustpilot | 7.6% | 1% | 2.6% | 4.9% | 3.5% | <0.1% | <0.1% |
| 2 | Judge.me | 2.2% | 0.6% | 0.5% | 0.7% | 1% | 0.6% | 0.9% |
| 3 | REVIEWS.io | 1.9% | <0.1% | <0.1% | <0.1% | <0.1% | 0% | 0% |
| 4 | Feefo | 1% | <0.1% | <0.1% | <0.1% | <0.1% | 0% | 0% |
| 5 | Yotpo | 0.8% | 0.2% | 0.1% | 0.2% | 0.3% | 0.2% | 0.1% |
| 6 | Google Customer Reviews | 0.7% | <0.1% | <0.1% | 0.2% | 0.3% | <0.1% | 0.5% |
| 7 | Bazaarvoice | 0.4% | 0.3% | 0.2% | 0.2% | 0.4% | <0.1% | <0.1% |
| 8 | Trusted Shops | 0.1% | 0.1% | 1.1% | 0.7% | 1.1% | 0% | 0% |
| 9 | Okendo | 0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 10 | Stamped | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% |
| 11 | eKomi | <0.1% | <0.1% | 0.1% | 0.2% | 0.5% | 0% | <0.1% |
| 12 | Kiyoh | <0.1% | <0.1% | 2.8% | <0.1% | <0.1% | 0% | 0% |
| 13 | The Feedback Company | 0% | <0.1% | 1.6% | 0% | 0% | 0% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|
| 1 | Trustpilot | 0% | 5% | 7.6% |
| 2 | Judge.me | 0% | 0.7% | 2.2% |
| 3 | REVIEWS.io | 0% | 0.7% | 1.9% |
| 4 | Feefo | 0% | 0.6% | 1% |
| 5 | Yotpo | 0% | 0.7% | 0.8% |
| 6 | Google Customer Reviews | 0% | 0.2% | 0.7% |
| 7 | Bazaarvoice | 0% | 0.5% | 0.4% |
| 8 | Trusted Shops | 0% | 0% | 0.1% |
| 9 | Okendo | 0% | 0% | 0.1% |
| 10 | Stamped | 0% | 0% | <0.1% |
| 11 | eKomi | 0% | 0% | <0.1% |
| Sites measured | 60 | 886 | 11,322 |
Popular sites vs local business websites
Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).
| # | Technology | Popular sites | Local business | Difference, pp |
|---|---|---|---|---|
| Any Reviews | 13% | 4% | −8.9 | |
| 1 | Judge.me | 2.2% | 2% | −0.1 |
| 2 | Trustpilot | 7.6% | 1.4% | −6.2 |
| 3 | REVIEWS.io | 1.9% | 0.3% | −1.7 |
| 4 | Feefo | 1% | 0.2% | −0.8 |
| 5 | Google Customer Reviews | 0.7% | 0.1% | −0.6 |
| 6 | Yotpo | 0.8% | <0.1% | −0.7 |
| 7 | Stamped | <0.1% | <0.1% | 0 |
| 8 | Bazaarvoice | 0.4% | <0.1% | −0.3 |
| 9 | Okendo | 0.1% | <0.1% | −0.1 |
| 10 | eKomi | <0.1% | <0.1% | 0 |
| 11 | Trusted Shops | 0.1% | <0.1% | −0.1 |
| Sites measured | 11,322 | 20,305 |
Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology