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16% of sites13 technologies
Reviews in the UK: market share ranking
Review widgets and trust badges.
| # | Technology | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | Trustpilot | 8.8% | 1% | 3.2% | 5.4% | 3.7% | <0.1% | 0.1% |
| 2 | Judge.me | 3.2% | 0.9% | 1.2% | 1.1% | 1.5% | 1% | 1.6% |
| 3 | REVIEWS.io | 2.3% | <0.1% | <0.1% | <0.1% | <0.1% | 0% | 0% |
| 4 | Yotpo | 1.2% | 0.3% | 0.3% | 0.2% | 0.4% | 0.3% | 0.2% |
| 5 | Feefo | 1.2% | <0.1% | <0.1% | <0.1% | <0.1% | 0% | 0% |
| 6 | Google Customer Reviews | 0.9% | <0.1% | <0.1% | 0.3% | 0.4% | <0.1% | 0.4% |
| 7 | Bazaarvoice | 0.5% | 0.3% | 0.2% | 0.2% | 0.4% | <0.1% | <0.1% |
| 8 | Okendo | 0.2% | <0.1% | <0.1% | <0.1% | 0.1% | <0.1% | <0.1% |
| 9 | Stamped | 0.2% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | 0.1% |
| 10 | Trusted Shops | 0.1% | <0.1% | 1.2% | 0.7% | 1.4% | 0% | 0% |
| 11 | eKomi | <0.1% | <0.1% | 0.1% | 0.2% | 0.5% | 0% | <0.1% |
| 12 | Kiyoh | <0.1% | <0.1% | 3.1% | <0.1% | <0.1% | 0% | 0% |
| 13 | The Feedback Company | 0% | <0.1% | 1.8% | <0.1% | <0.1% | 0% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|
| 1 | Judge.me | 1.5% | 1% | 3.2% |
| 2 | Trustpilot | 0% | 5.6% | 8.8% |
| 3 | REVIEWS.io | 0% | 0.8% | 2.3% |
| 4 | Yotpo | 0% | 0.9% | 1.2% |
| 5 | Feefo | 0% | 0.8% | 1.2% |
| 6 | Google Customer Reviews | 0% | 0.4% | 0.9% |
| 7 | Bazaarvoice | 0% | 0.5% | 0.5% |
| 8 | Okendo | 0% | 0% | 0.2% |
| 9 | Stamped | 0% | 0% | 0.2% |
| 10 | Trusted Shops | 0% | 0% | 0.1% |
| 11 | eKomi | 0% | 0% | <0.1% |
| Sites measured | 66 | 931 | 11,909 |
Popular sites vs local business websites
Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).
| # | Technology | Popular sites | Local business | Difference, pp |
|---|---|---|---|---|
| Any Reviews | 16% | 4.6% | −11.1 | |
| 1 | Judge.me | 3.2% | 2.5% | −0.7 |
| 2 | Trustpilot | 8.8% | 1.6% | −7.2 |
| 3 | REVIEWS.io | 2.3% | 0.3% | −2 |
| 4 | Feefo | 1.2% | 0.2% | −1 |
| 5 | Google Customer Reviews | 0.9% | 0.2% | −0.7 |
| 6 | Yotpo | 1.2% | 0.1% | −1.1 |
| 7 | Stamped | 0.2% | <0.1% | −0.1 |
| 8 | Okendo | 0.2% | <0.1% | −0.2 |
| 9 | Bazaarvoice | 0.5% | <0.1% | −0.5 |
| 10 | Trusted Shops | 0.1% | <0.1% | −0.1 |
| 11 | eKomi | <0.1% | <0.1% | 0 |
| Sites measured | 11,909 | 21,114 |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology