9% of sites8 technologies

Video in the UK: market share ranking

Embedded video players.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	YouTube embed	5.5%	5.8%	4.1%	7%	8.1%	10%	10%
2	Vimeo	3.1%	1.9%	2.5%	1.7%	1.7%	1%	1.2%
3	Wistia	0.4%	0.8%	<0.1%	0.2%	<0.1%	<0.1%	<0.1%
4	JW Player	0.3%	0.6%	0.2%	0.2%	0.7%	<0.1%	0.2%
5	Brightcove	0.2%	0.3%	<0.1%	0.1%	0.2%	0.2%	0.2%
6	Cloudflare Stream	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	0.1%
7	Vidyard	<0.1%	0.3%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
8	Mux	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	YouTube embed	3.3%	5.9%	5.5%
2	Vidyard	1.7%	0.1%	<0.1%
3	Vimeo	0%	3.6%	3.1%
4	Wistia	0%	0.3%	0.4%
5	JW Player	0%	1.1%	0.3%
6	Brightcove	0%	0.6%	0.2%
7	Cloudflare Stream	0%	0.1%	0.1%
8	Mux	0%	0%	<0.1%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Video	9%	5.4%	−3.6
1	YouTube embed	5.5%	3.3%	−2.2
2	Vimeo	3.1%	2.2%	−0.8
3	Wistia	0.4%	0.1%	−0.3
4	Cloudflare Stream	0.1%	<0.1%	−0.1
5	JW Player	0.3%	<0.1%	−0.3
6	Brightcove	0.2%	<0.1%	−0.2
7	Vidyard	<0.1%	<0.1%	−0.1
8	Mux	<0.1%	<0.1%	−0.1
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology