9.3% of sites8 technologies

Video in the UK: market share ranking

Embedded video players.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	YouTube embed	5.7%	5.7%	4.3%	6.6%	7.6%	9.5%	9.7%
2	Vimeo	3.2%	1.9%	2.7%	1.8%	1.7%	1%	1.1%
3	Wistia	0.4%	0.7%	<0.1%	0.2%	0.1%	<0.1%	<0.1%
4	JW Player	0.3%	0.6%	0.2%	0.2%	0.7%	<0.1%	0.2%
5	Brightcove	0.2%	0.3%	<0.1%	0.1%	0.2%	0.1%	0.2%
6	Mux	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
7	Vidyard	0.1%	0.3%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
8	Cloudflare Stream	0.1%	0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	YouTube embed	3%	5.2%	5.7%
2	Vidyard	1.5%	0.2%	0.1%
3	Vimeo	0%	3.3%	3.2%
4	Wistia	0%	0.6%	0.4%
5	JW Player	0%	0.9%	0.3%
6	Brightcove	0%	0.6%	0.2%
7	Mux	0%	0.1%	0.1%
8	Cloudflare Stream	0%	0.2%	0.1%
	Sites measured	66	931	11,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Video	9.3%	5.2%	−4.1
1	YouTube embed	5.7%	3.3%	−2.4
2	Vimeo	3.2%	2.1%	−1.1
3	Wistia	0.4%	0.1%	−0.3
4	Cloudflare Stream	0.1%	<0.1%	0
5	JW Player	0.3%	<0.1%	−0.3
6	Brightcove	0.2%	<0.1%	−0.2
7	Vidyard	0.1%	<0.1%	−0.1
8	Mux	0.1%	<0.1%	−0.1
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology