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8.5% of sites25 technologies

Live chat & support in the UK: market share ranking

Chat widgets, help desks and chatbots.

#TechnologyUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
1WhatsApp click-to-chat3.5%3.5%6.9%11%11%0.1%34%
2tawk.to1.3%0.4%0.5%0.7%0.5%<0.1%0.7%
3Zendesk1.2%0.5%0.9%1%1.4%0.1%0.8%
4LiveChat0.8%0.5%0.2%0.2%0.1%<0.1%0.1%
5Gorgias0.6%<0.1%0.1%<0.1%0.1%<0.1%<0.1%
6Intercom0.4%0.7%0.2%<0.1%0.7%<0.1%0.1%
7Tidio0.4%<0.1%<0.1%0.2%0.1%<0.1%0.1%
8Freshworks (Freshchat / Freshdesk)0.3%0.1%0.1%<0.1%0.2%<0.1%<0.1%
9Crisp0.2%0.2%0.1%0.2%0.2%0%<0.1%
10Help Scout Beacon0.1%<0.1%<0.1%<0.1%0%<0.1%<0.1%
11Olark0.1%<0.1%<0.1%<0.1%0%0%<0.1%
12Smartsupp<0.1%<0.1%0.1%0.5%0.4%0%0.1%
13Zoho SalesIQ<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
14Jivo<0.1%0.1%<0.1%<0.1%0.2%<0.1%0.3%
15Voiceflow<0.1%<0.1%0%<0.1%0%0%<0.1%
16HubSpot Chat<0.1%<0.1%<0.1%0%0%0%<0.1%
17Chatra<0.1%<0.1%0%<0.1%<0.1%0%<0.1%
18Drift<0.1%<0.1%0%0%0%0%<0.1%
19Ada<0.1%<0.1%0%<0.1%0%<0.1%<0.1%
20Userlike<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
21Trengo<0.1%<0.1%0.6%0%<0.1%0%0%
22ChatPlus0%<0.1%0%0%0%0.8%0%
23Kakao Channel0%<0.1%0%0%0%<0.1%0%
24Botpress0%<0.1%0%<0.1%<0.1%0%<0.1%
25Kommunicate0%<0.1%<0.1%<0.1%0%0%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 10KTop 100KTop 1M
1tawk.to1.7%0.7%1.3%
2Zendesk1.7%1%1.2%
3WhatsApp click-to-chat0%2.1%3.5%
4LiveChat0%0.1%0.8%
5Gorgias0%0.1%0.6%
6Intercom0%0.5%0.4%
7Tidio0%0.2%0.4%
8Freshworks (Freshchat / Freshdesk)0%0.1%0.3%
9Crisp0%0%0.2%
10Help Scout Beacon0%0.1%0.1%
11Olark0%0%0.1%
12Smartsupp0%0%<0.1%
13Zoho SalesIQ0%0.1%<0.1%
14Jivo0%0%<0.1%
15Voiceflow0%0%<0.1%
16HubSpot Chat0%0%<0.1%
17Chatra0%0%<0.1%
Sites measured6088611,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#TechnologyPopular sitesLocal businessDifference, pp
Any Live chat & support8.5%9.2%+0.7
1WhatsApp click-to-chat3.5%7.7%+4.3
2tawk.to1.3%0.7%−0.6
3Tidio0.4%0.3%−0.1
4Zendesk1.2%0.2%−1
5LiveChat0.8%0.1%−0.6
6Crisp0.2%<0.1%−0.1
7Intercom0.4%<0.1%−0.3
8Smartsupp<0.1%<0.1%0
9Jivo<0.1%<0.1%0
10Drift<0.1%<0.1%0
11Help Scout Beacon0.1%<0.1%−0.1
12Gorgias0.6%<0.1%−0.6
13Freshworks (Freshchat / Freshdesk)0.3%<0.1%−0.3
14Olark0.1%<0.1%−0.1
15Zoho SalesIQ<0.1%<0.1%−0.1
Sites measured11,32220,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology