Live chat & support in the UK: market share ranking

Chat widgets, help desks and chatbots.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	WhatsApp click-to-chat	3.4%	3.5%	7.9%	11%	12%	0.2%	34%
2	tawk.to	1.5%	0.4%	0.6%	0.8%	0.5%	<0.1%	0.8%
3	Zendesk	1.3%	0.6%	1%	1.2%	1.4%	0.2%	0.9%
4	Gorgias	1%	0.1%	0.3%	0.2%	0.2%	<0.1%	0.1%
5	LiveChat	0.7%	0.3%	0.2%	0.2%	0.1%	0%	0.1%
6	Tidio	0.5%	<0.1%	0.1%	0.3%	0.1%	<0.1%	0.1%
7	Intercom	0.4%	0.7%	0.2%	<0.1%	0.7%	<0.1%	0.2%
8	Freshworks (Freshchat / Freshdesk)	0.3%	0.1%	<0.1%	<0.1%	0.2%	<0.1%	<0.1%
9	Help Scout Beacon	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	Crisp	0.2%	0.2%	0.2%	0.2%	0.2%	0%	<0.1%
11	Olark	0.1%	<0.1%	<0.1%	<0.1%	0%	0%	<0.1%
12	Zoho SalesIQ	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
13	Smartsupp	<0.1%	<0.1%	0.1%	0.5%	0.4%	0%	0.1%
14	Jivo	<0.1%	0.2%	<0.1%	<0.1%	0.2%	<0.1%	0.4%
15	Chatra	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
16	HubSpot Chat	<0.1%	<0.1%	0%	0%	0%	0%	<0.1%
17	Drift	<0.1%	<0.1%	0%	0%	0%	0%	<0.1%
18	Userlike	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
19	Trengo	<0.1%	<0.1%	0.7%	0%	<0.1%	0%	0%
20	Ada	<0.1%	<0.1%	0%	<0.1%	0%	<0.1%	<0.1%
21	Voiceflow	<0.1%	<0.1%	0%	<0.1%	<0.1%	0%	<0.1%
22	ChatPlus	0%	<0.1%	0%	0%	0%	0.7%	0%
23	Kakao Channel	0%	<0.1%	0%	0%	0%	<0.1%	0%
24	Botpress	0%	<0.1%	0%	<0.1%	<0.1%	0%	<0.1%
25	Kommunicate	0%	<0.1%	<0.1%	<0.1%	0%	0%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	tawk.to	1.5%	0.4%	1.5%
2	Zendesk	1.5%	1%	1.3%
3	WhatsApp click-to-chat	0%	2.7%	3.4%
4	Gorgias	0%	0.2%	1%
5	LiveChat	0%	0.2%	0.7%
6	Tidio	0%	0.1%	0.5%
7	Intercom	0%	0.4%	0.4%
8	Freshworks (Freshchat / Freshdesk)	0%	0.2%	0.3%
9	Help Scout Beacon	0%	0.1%	0.2%
10	Crisp	0%	0.1%	0.2%
11	Olark	0%	0%	0.1%
12	Zoho SalesIQ	0%	0%	<0.1%
13	Smartsupp	0%	0%	<0.1%
14	Jivo	0%	0%	<0.1%
15	Chatra	0%	0%	<0.1%
16	HubSpot Chat	0%	0%	<0.1%
17	Drift	0%	0.1%	<0.1%
18	Userlike	0%	0%	<0.1%
	Sites measured	66	931	11,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Live chat & support	9.2%	8.6%	−0.6
1	WhatsApp click-to-chat	3.4%	7.1%	+3.7
2	tawk.to	1.5%	0.7%	−0.8
3	Tidio	0.5%	0.3%	−0.2
4	Zendesk	1.3%	0.2%	−1.1
5	LiveChat	0.7%	0.1%	−0.6
6	Crisp	0.2%	<0.1%	−0.1
7	Gorgias	1%	<0.1%	−0.9
8	Intercom	0.4%	<0.1%	−0.4
9	Jivo	<0.1%	<0.1%	0
10	Smartsupp	<0.1%	<0.1%	0
11	Drift	<0.1%	<0.1%	0
12	Help Scout Beacon	0.2%	<0.1%	−0.1
13	Olark	0.1%	<0.1%	−0.1
14	Freshworks (Freshchat / Freshdesk)	0.3%	<0.1%	−0.3
15	Zoho SalesIQ	<0.1%	<0.1%	−0.1
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology