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Advertising & pixels
Equativ (Smart AdServer) usage in the UK
Equativ (Smart AdServer) runs on <0.1% of UK websites in our sample (2 of 11,322). Market share by country, top sites using it and technologies it is paired with.
<0.1%
Share in United Kingdom
2 / 11,322
<0.1%
Among local business websites
2 / 20,305
16
frequent companions
Google Tag Manager
By market
- United Kingdom<0.1%2
- Global0.3%236
- Netherlands<0.1%1
- Italy0.2%18
- Spain0.7%29
- Japan0%0
- Latin America0.3%63
Trend
Often used with
- Google Tag ManagerTag managers72%×1.9
- Google Marketing Platform (DV360/CM360)Advertising & pixels56%×7.7
- Google Publisher Tag (Ad Manager)Advertising & pixels45%×7.6
- Magnite (Rubicon)Advertising & pixels39%×40.8
- Google FontsWeb fonts36%
- PubMaticAdvertising & pixels33%×57.6
- IAB TCF v2 APICookie consent (CMP)30%×6.4
- Prebid.jsAdvertising & pixels29%×31.3
- CloudflareCDN25%
- DidomiCookie consent (CMP)24%×25
Top sites using Equativ (Smart AdServer)
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 536,890 | betting.co.uk | BootstrapCloudflareCloudflare Web AnalyticsPubMaticWordPress | Cloudflare |
| 902,123 | polskiobserwator.uk | Google AdSenseBootstrapCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4 | Cloudflare |
Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology
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