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IAB TCF v2 API usage in the UK

IAB TCF v2 API runs on 4.3% of UK websites in our sample (509 of 11,909). Market share by country, top sites using it and technologies it is paired with.

4.3%
Share in United Kingdom
509 / 11,909
1
sites in Tranco top 1K
6 in top 10K
#316,521
median Tranco rank
Tranco
0.3%
Among local business websites
70 / 21,114
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom4.3%509
  2. Global4.7%3,210
  3. Netherlands1.4%123
  4. Italy6.5%488
  5. Spain6.1%276
  6. Japan0.4%43
  7. Latin America1.5%297

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels62%×12.7
  2. SourcepointCookie consent (CMP)58%×22.6
  3. Google Publisher Tag (Ad Manager)Advertising & pixels58%×15.4
  4. jQueryJavaScript libraries52%
  5. Magnite (Rubicon)Advertising & pixels44%×22
  6. Universal Analytics (legacy)Analytics42%×3.4
  7. jQuery MigrateJavaScript libraries41%×2.5
  8. VarnishWeb servers40%×7.5
  9. OutbrainAdvertising & pixels36%×22.3
  10. webpackJavaScript libraries35%×9.3

Top sites using IAB TCF v2 API All 509 sites

TrancoSiteAlso usesHosting
742independent.co.ukGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
3,238metro.co.ukGoogle Analytics 4Google FontsJetpacknginxGoogle reCAPTCHAWordPress 7.1.3Automattic (WordPress.com)
3,897standard.co.ukCloudflareCloudflare Bot ManagementComscoreGoogle Tag ManagerSourcepointCloudflare
4,747theregister.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerCloudflare
6,509huffingtonpost.co.ukAdobe FontsComscoreExpressGoogle FontsGoogle Tag ManagernginxFastly
7,614metoffice.gov.ukMicrosoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerjsDelivrAkamai
10,260oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
10,630inews.co.ukGoogle Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)Automattic (WordPress.com)
10,718dailystar.co.ukAmazon CloudFrontGoogle Tag ManagerNext.jsInMobi Choice (Quantcast)ReactTaboolaAmazon Web Services
10,785liverpoolecho.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast)Amazon Web Services
12,087foodnetwork.co.ukGoogle Tag ManagerOneTrustUpsun (Platform.sh)Prebid.jsSwiperTailwind CSSFastly
12,104flashscore.co.ukGoogle AdSensecore-jsGoogle Tag ManagernginxOneTrustArtcompany
14,208spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAutomattic (WordPress.com)
14,407lse.co.ukcdnjsCloudflareCloudflare Bot ManagementGoogle FontsGoogle Tag ManagerMatomoCloudflare
14,497aol.co.ukAmazon CloudFrontComscoreDidomiEnvoyNew RelicNext.jsAmazon Web Services
16,097lrb.co.ukBootstrapconsentmanagerMeta PixelSpeedCurve LUXFastly
18,892autocar.co.ukAmazon CloudFrontDrupal 7Google Tag ManagerjQuery 2.2jQuery UIjsDelivrAmazon Web Services
19,373funeral-notices.co.ukFont AwesomeGoogle Tag ManagerjQuery 3.7.1nginxOwl CarouselPHPNtl
19,701autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
21,929realtimetrains.co.ukGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)Swlines
25,548yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
31,079idealhome.co.ukAlpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Tag ManagerFastly
31,319observer.co.ukGoogle Marketing Platform (DV360/CM360)Google Tag ManagerInstagram embedNext.jsReactSourcepointAmazon Web Services
31,450edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,890theargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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