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IAB TCF v2 API usage in the UK

IAB TCF v2 API runs on 4% of UK websites in our sample (451 of 11,322). Market share by country, top sites using it and technologies it is paired with.

4%
Share in United Kingdom
451 / 11,322
1
sites in Tranco top 1K
7 in top 10K
#312,301
median Tranco rank
Tranco
0.6%
Among local business websites
112 / 20,305
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom4%451
  2. Global4.7%3,185
  3. Netherlands1.5%128
  4. Italy6.6%480
  5. Spain6.3%268
  6. Japan0.3%38
  7. Latin America1.5%292

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels63%×13.4
  2. Google Publisher Tag (Ad Manager)Advertising & pixels57%×16.2
  3. SourcepointCookie consent (CMP)55%×24.1
  4. jQueryJavaScript libraries49%
  5. Magnite (Rubicon)Advertising & pixels42%×24
  6. Universal Analytics (legacy)Analytics39%×3.3
  7. jQuery MigrateJavaScript libraries37%×2.4
  8. Google Tag ManagerTag managers37%
  9. VarnishWeb servers36%×6.8
  10. OutbrainAdvertising & pixels32%×23.9

Top sites using IAB TCF v2 API All 451 sites

TrancoSiteAlso usesHosting
733dailymail.co.ukAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Google FontsAkamai
3,214metro.co.ukGoogle Analytics 4Google FontsJetpacknginxGoogle reCAPTCHAWordPress 7.1.4Automattic (WordPress.com)
4,176standard.co.ukCloudflareCloudflare Bot ManagementComscoreGoogle Tag ManagerSourcepointCloudflare
6,501huffingtonpost.co.ukAdobe FontsComscoreExpressGoogle FontsGoogle Tag ManagernginxFastly
7,252flashscore.co.ukGoogle AdSensecore-jsGoogle Tag ManagernginxOneTrustArtcompanycz Livesport S.r.o...
7,474metoffice.gov.ukMicrosoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerjsDelivrAkamai
7,591timesonline.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)New RelicOneTrustSourcepointAmazon Web Services
10,641inews.co.ukGoogle Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)Automattic (WordPress.com)
11,167liverpoolecho.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast)Amazon Web Services
11,861foodnetwork.co.ukGoogle Tag ManagerOneTrustUpsun (Platform.sh)Prebid.jsSwiperTailwind CSSFastly
13,755spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAutomattic (WordPress.com)
14,612aol.co.ukAmazon CloudFrontComscoreDidomiEnvoyNext.jsReactAmazon Web Services
14,624belfasttelegraph.co.ukCloudflareCloudflare Bot ManagementDidomiGoogle Tag ManagerNext.jsReactCloudflare
16,184oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
17,148lrb.co.ukBootstrapconsentmanagerMeta PixelSpeedCurve LUXFastly
19,279anm.co.ukAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)ReactAmazon Web Services
19,425funeral-notices.co.ukFont AwesomeGoogle Tag ManagerjQuery 3.7.1nginxOwl CarouselPHPNtl Virgin Media Limited
19,474autocar.co.ukAmazon CloudFrontDrupal 7Google Tag ManagerjQuery 2.2jQuery UIjsDelivrAmazon Web Services
19,514autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
21,574realtimetrains.co.ukGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)Swlines Swlines Ltd
25,702yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
28,532observer.co.ukGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsReactSourcepointVercelAmazon Web Services
31,000edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,252thenorthernecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,494idealhome.co.ukAlpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Tag ManagerFastly

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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