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Google Tag Manager usage in the UK
Google Tag Manager runs on 42% of UK websites in our sample (4,735 of 11,322). Market share by country, top sites using it and technologies it is paired with.
42%
Share in United Kingdom
4,735 / 11,322
1
sites in Tranco top 1K
37 in top 10K
#415,896
median Tranco rank
Tranco
14%
Among local business websites
2,846 / 20,305
16
frequent companions
Cloudflare
By market
- United Kingdom42%4,735
- Global38%25,923
- Netherlands42%3,537
- Italy39%2,843
- Spain44%1,878
- Japan57%6,988
- Latin America44%8,596
Trend
Often used with
- CloudflareCDN49%
- jQueryJavaScript libraries47%
- BootstrapCSS frameworks40%
- Google FontsWeb fonts35%
- WordPressCMS27%
- Font AwesomeWeb fonts24%
- Cloudflare Bot ManagementSecurity & bot protection22%
- Google reCAPTCHACAPTCHA19%
- core-jsJavaScript libraries19%
- Yoast SEOCMS17%
Top sites using Google Tag Manager All 4,735 sites
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 740 | independent.co.uk | ComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaVarnish | Fastly |
| 1,041 | ox.ac.uk | CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDrupal 11Upsun (Platform.sh)Tailwind CSS | Amazon Web Services |
| 1,231 | rightmove.co.uk | ExpressGoogle Cloud CDN / GFEOneTrustVarnishVWO | Fastly |
| 1,496 | cam.ac.uk | BootstrapDrupal 10Font AwesomeGoogle FontsNew Relicnginx | Fastly |
| 1,848 | featurespace.co.uk | Adobe Experience ManagerCloudflareCloudflare Bot ManagementEnvoyNext.jsOptimizely | Amazon Web Services |
| 3,132 | ed.ac.uk | BootstrapcdnjsDrupal 11jQuerynginxPantheon | Janet Jisc Services Limited |
| 3,173 | legislation.gov.uk | Apache HTTP ServerAmazon CloudFrontjQuery 4.0.0 | Amazon Web Services |
| 4,110 | next.co.uk | Akamai Bot ManagerAkamaiASP.NETcore-jsjQueryMUI | Akamai |
| 4,176 | standard.co.uk | CloudflareCloudflare Bot ManagementComscoreSourcepointIAB TCF v2 API | Cloudflare |
| 4,350 | nationalarchives.gov.uk | Adobe FontsAmazon CloudFrontFont AwesomeGoogle Fontsnginx | Amazon Web Services |
| 4,481 | vinted.co.uk | CloudflareCloudflare Bot ManagementDataDomeEnvoyNext.jsOneTrust | Cloudflare |
| 4,956 | manchester.ac.uk | Apache HTTP Server 2.4.68Microsoft ClarityAmazon CloudFrontGoogle FontsjQuery 3.6.0jQuery Migrate | Amazon Web Services |
| 5,036 | gla.ac.uk | Adobe FontsApache HTTP ServerFont AwesomeGoogle Fonts | Janet Jisc Services Limited |
| 5,042 | ons.gov.uk | CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsjQuery 3.7.1 | Amazon Web Services |
| 5,065 | just-eat.co.uk | CloudflareCloudflare Bot ManagementGoogle MapsNext.jsReactSanity | Cloudflare |
| 5,157 | imperial.ac.uk | cdnjsAmazon CloudFrontGSAPMicrosoft IIS 10.0OneTrust | Janet Jisc Services Limited |
| 5,626 | kcl.ac.uk | ASP.NETBootstrapGoogle MapsjQuery 3.2.1OneTrustVarnish | Janet Jisc Services Limited |
| 5,643 | warwick.ac.uk | Adobe FontsBootstrap | Uow As University Of Warwick |
| 5,955 | leeds.ac.uk | Adobe FontsModernizrPHP | Janet Jisc Services Limited |
| 6,437 | tate.org.uk | AB TastyDidomiGunicornGoogle reCAPTCHAVarnish | Fastly |
| 6,501 | huffingtonpost.co.uk | Adobe FontsComscoreExpressGoogle FontsnginxOneTrust | Fastly |
| 7,014 | bl.uk | Azure Front Door / CDNNext.jsReactSanity | Microsoft Azure |
| 7,038 | fca.org.uk | AcquiaBootstrapCloudflareCloudflare Bot ManagementDrupal 10jQuery | Cloudflare |
| 7,252 | flashscore.co.uk | Google AdSensecore-jsnginxOneTrustIAB TCF v2 API | Artcompanycz Livesport S.r.o... |
| 7,350 | york.ac.uk | CloudflareVWO | Janet Jisc Services Limited |
Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology
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