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Tag managers
Google Tag Manager usage in the UK
Google Tag Manager runs on 43% of UK websites in our sample (5,075 of 11,909). Market share by country, top sites using it and technologies it is paired with.
43%
Share in United Kingdom
5,075 / 11,909
1
sites in Tranco top 1K
36 in top 10K
#441,820
median Tranco rank
Tranco
13%
Among local business websites
2,762 / 21,114
16
frequent companions
Cloudflare
By market
- United Kingdom43%5,075
- Global38%26,217
- Netherlands45%3,903
- Italy39%2,929
- Spain45%2,002
- Japan55%6,629
- Latin America44%8,874
Trend
Often used with
- CloudflareCDN50%
- jQueryJavaScript libraries45%
- BootstrapCSS frameworks40%
- Google FontsWeb fonts35%
- WordPressCMS26%
- Font AwesomeWeb fonts23%
- Google reCAPTCHACAPTCHA22%
- Cloudflare Bot ManagementSecurity & bot protection20%
- core-jsJavaScript libraries18%
- SwiperJavaScript libraries17%
Top sites using Google Tag Manager All 5,075 sites
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 742 | independent.co.uk | Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaIAB TCF v2 APIVarnish | Fastly |
| 1,227 | rightmove.co.uk | ExpressGoogle Cloud CDN / GFEOneTrustVarnishVWO | Fastly |
| 1,460 | cam.ac.uk | BootstrapDrupal 10Font AwesomeGoogle FontsNew Relicnginx | Fastly |
| 2,578 | ucl.ac.uk | BootstrapCloudflareCloudflare Bot ManagementDrupalDynamics 365 Customer InsightsjQuery | Janet Jisc Services Limited |
| 2,591 | express.co.uk | Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) | Amazon Web Services |
| 3,111 | ed.ac.uk | BootstrapcdnjsDrupal 10nginxPantheonVarnish | Janet Jisc Services Limited |
| 3,353 | legislation.gov.uk | Apache HTTP ServerAmazon CloudFrontjQuery 4.0.0 | Amazon Web Services |
| 3,897 | standard.co.uk | CloudflareCloudflare Bot ManagementComscoreSourcepointIAB TCF v2 API | Cloudflare |
| 3,963 | next.co.uk | Akamai Bot ManagerAkamaiASP.NETcore-jsjQueryMUI | Akamai |
| 4,321 | nationalarchives.gov.uk | Adobe FontsAmazon CloudFrontFont AwesomeGoogle Fontsnginx | Amazon Web Services |
| 4,363 | just-eat.co.uk | CloudflareCloudflare Bot ManagementGoogle MapsNext.jsReactSanity | Cloudflare |
| 4,594 | vinted.co.uk | DataDomeEnvoyNext.jsOneTrustReactVarnish | Cloudflare |
| 4,747 | theregister.co.uk | Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)IAB TCF v2 API | Cloudflare |
| 5,128 | gla.ac.uk | Adobe FontsApache HTTP ServerFont AwesomeGoogle Fonts | Janet Jisc Services Limited |
| 5,213 | ons.gov.uk | CloudflareCloudflare Bot ManagementjQuery 3.7.1 | Amazon Web Services |
| 5,358 | imperial.ac.uk | cdnjsAmazon CloudFrontGSAPMicrosoft IIS 10.0OneTrust | Janet Jisc Services Limited |
| 5,612 | kcl.ac.uk | ASP.NETBootstrapGoogle MapsjQuery 3.2.1OneTrustVarnish | Janet Jisc Services Limited |
| 5,681 | warwick.ac.uk | Adobe FontsBootstrap | Uow As |
| 6,012 | leeds.ac.uk | Adobe FontsModernizrPHP | Janet Jisc Services Limited |
| 6,453 | tate.org.uk | AB TastyDidomiGunicornGoogle reCAPTCHAVarnish | Fastly |
| 6,509 | huffingtonpost.co.uk | Adobe FontsComscoreExpressGoogle FontsnginxOneTrust | Fastly |
| 6,776 | wired.co.uk | CloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrust | Amazon Web Services |
| 7,143 | fca.org.uk | AcquiaBootstrapCloudflareCloudflare Bot ManagementDrupal 10jQuery | Cloudflare |
| 7,170 | ncl.ac.uk | Apache HTTP ServerCookiebot (Usercentrics)HubSpotjQuery 1.10.2Slick | Janet Jisc Services Limited |
| 7,283 | york.ac.uk | CloudflareVWO | Janet Jisc Services Limited |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology
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