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Advertising & pixels

Google Marketing Platform (DV360/CM360) usage in the UK

Google Marketing Platform (DV360/CM360) runs on 4.9% of UK websites in our sample (584 of 11,909). Market share by country, top sites using it and…

4.9%
Share in United Kingdom
584 / 11,909
2
sites in Tranco top 1K
9 in top 10K
#324,354
median Tranco rank
Tranco
0.2%
Among local business websites
37 / 21,114
16
frequent companions
Google Publisher Tag (Ad Manager)

By market

  1. United Kingdom4.9%584
  2. Global7.3%5,005
  3. Netherlands2.2%191
  4. Italy6%456
  5. Spain4.9%219
  6. Japan4%488
  7. Latin America5%1,008

Trend

Often used with

  1. Google Publisher Tag (Ad Manager)Advertising & pixels71%×19
  2. IAB TCF v2 APICookie consent (CMP)54%×12.7
  3. jQueryJavaScript libraries53%
  4. SourcepointCookie consent (CMP)44%×17.2
  5. Google Tag ManagerTag managers42%
  6. Universal Analytics (legacy)Analytics41%×3.4
  7. Magnite (Rubicon)Advertising & pixels39%×19.4
  8. jQuery MigrateJavaScript libraries37%×2.3
  9. VarnishWeb servers36%×6.8
  10. webpackJavaScript libraries32%×8.5

Top sites using Google Marketing Platform (DV360/CM360) All 584 sites

TrancoSiteAlso usesHosting
722dailymail.co.ukAkamaiAmazon Publisher ServicesComscoreGoogle FontsReactMagnite (Rubicon)Akamai
742independent.co.ukGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnishFastly
2,476guardian.co.ukComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)SentryFastly
2,591express.co.ukAmazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager)Amazon Web Services
4,747theregister.co.ukAmazon CloudFrontGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerIAB TCF v2 APICloudflare
6,776wired.co.ukCloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustAmazon Web Services
6,798mod.uknginxVarnishFastly
7,614metoffice.gov.ukMicrosoft ClarityAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerjsDelivrMagnite (Rubicon)Akamai
9,474ibtimes.co.ukCloudflareCloudflare Web AnalyticsGoogle Analytics 4Google Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)Cloudflare
10,260oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery MigrateMicrosoft Azure
10,630inews.co.ukJetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)IAB TCF v2 APIAutomattic (WordPress.com)
10,785liverpoolecho.co.ukAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast)ReactAmazon Web Services
11,137vogue.co.ukAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustAmazon Web Services
13,143gq-magazine.co.ukAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustAmazon Web Services
14,208spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
16,035reed.co.ukBootstrapBrazeCloudflareCloudflare Bot ManagementDatadog RUMGoogle FontsCloudflare
17,109thisismoney.co.ukAkamaiAmazon Publisher ServicesAwinComscoreReactMagnite (Rubicon)Akamai
19,701autoexpress.co.ukAmazon CloudFrontDidomiExpressfluctGoogle FontsGoogle Publisher Tag (Ad Manager)Amazon Web Services
21,493lbc.co.ukAstroGoogle Publisher Tag (Ad Manager)Google Tag ManagerGcap As
21,929realtimetrains.co.ukGoogle Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)IAB TCF v2 APISwlines
24,278tntsports.co.ukAdobe Experience Platform TagsAmazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicNext.jsReactAmazon Web Services
24,322deliveroo.co.ukCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag ManagerNext.jsOneTrustCloudflare
24,704glamourmagazine.co.ukAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrustAmazon Web Services
25,548yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Publisher Tag (Ad Manager)Magnite (Rubicon)Google Cloud
27,132dmu.ac.ukAdobe FontsASP.NETcdnjsFont AwesomeGoogle Tag ManagerjQuery 1.10.2Zengenti

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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