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Advertising & pixels

Google Publisher Tag (Ad Manager) usage in the UK

Google Publisher Tag (Ad Manager) runs on 3.7% of UK websites in our sample (444 of 11,909). Market share by country, top sites using it and technologies it…

3.7%
Share in United Kingdom
444 / 11,909
1
sites in Tranco top 1K
7 in top 10K
#293,861
median Tranco rank
Tranco
<0.1%
Among local business websites
7 / 21,114
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom3.7%444
  2. Global5.9%4,056
  3. Netherlands1.4%123
  4. Italy4.7%356
  5. Spain4%178
  6. Japan3.7%449
  7. Latin America3.8%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels93%×19
  2. IAB TCF v2 APICookie consent (CMP)66%×15.4
  3. jQueryJavaScript libraries59%
  4. SourcepointCookie consent (CMP)53%×20.5
  5. Magnite (Rubicon)Advertising & pixels50%×24.7
  6. jQuery MigrateJavaScript libraries47%×2.9
  7. Universal Analytics (legacy)Analytics47%×3.8
  8. OutbrainAdvertising & pixels41%×25.4
  9. VarnishWeb servers41%×7.7
  10. Adobe Experience Platform TagsTag managers40%×15.1

Top sites using Google Publisher Tag (Ad Manager) All 444 sites

TrancoSiteAlso usesHosting
742independent.co.ukGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnishFastly
2,476guardian.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)SentryFastly
2,591express.co.ukAmazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360)Amazon Web Services
4,747theregister.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Tag ManagerIAB TCF v2 APICloudflare
6,776wired.co.ukCloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
7,614metoffice.gov.ukMicrosoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerjsDelivrMagnite (Rubicon)Akamai
9,474ibtimes.co.ukCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4Prebid.jsMagnite (Rubicon)Cloudflare
10,260oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
10,785liverpoolecho.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsInMobi Choice (Quantcast)ReactAmazon Web Services
11,137vogue.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
13,143gq-magazine.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
14,208spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
19,701autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
21,493lbc.co.ukAstroGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGcap As
21,929realtimetrains.co.ukGoogle Marketing Platform (DV360/CM360)Google Analytics 4nginxInMobi Choice (Quantcast)IAB TCF v2 APISwlines
24,278tntsports.co.ukAdobe Experience Platform TagsAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReactAmazon Web Services
24,704glamourmagazine.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
25,548yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)Google Cloud
25,955weatheronline.co.ukCloudflareCloudflare Bot ManagementFont AwesomeCloudflare
31,450edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
31,890theargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
32,304thenorthernecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
32,469houseandgarden.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
33,075lawsociety.org.ukGoogle AdSenseBootstrap 4.0.0Microsoft ClarityCloudflare Web AnalyticsCivic Cookie ControlGoogle Marketing Platform (DV360/CM360)Microsoft Azure
33,673carwow.co.ukBootstrapBugsnagDidomiGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHerokuFastly

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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