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Advertising & pixels

Google Publisher Tag (Ad Manager) usage in the UK

Google Publisher Tag (Ad Manager) runs on 3.5% of UK websites in our sample (398 of 11,322). Market share by country, top sites using it and technologies it…

3.5%
Share in United Kingdom
398 / 11,322
1
sites in Tranco top 1K
5 in top 10K
#288,344
median Tranco rank
Tranco
<0.1%
Among local business websites
7 / 20,305
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom3.5%398
  2. Global5.9%4,045
  3. Netherlands1.4%116
  4. Italy5%362
  5. Spain4%171
  6. Japan3.7%458
  7. Latin America4%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels92%×19.6
  2. IAB TCF v2 APICookie consent (CMP)64%×16.2
  3. jQueryJavaScript libraries57%
  4. SourcepointCookie consent (CMP)49%×21.3
  5. Magnite (Rubicon)Advertising & pixels45%×26
  6. Universal Analytics (legacy)Analytics44%×3.7
  7. jQuery MigrateJavaScript libraries42%×2.7
  8. Google Tag ManagerTag managers38%
  9. OutbrainAdvertising & pixels36%×26.9
  10. VarnishWeb servers35%×6.7

Top sites using Google Publisher Tag (Ad Manager) All 398 sites

TrancoSiteAlso usesHosting
740independent.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
2,487guardian.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)SentryFastly
7,474metoffice.gov.ukMicrosoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerjsDelivrMagnite (Rubicon)Akamai
7,591timesonline.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicOneTrustSourcepointIAB TCF v2 APIAmazon Web Services
8,540ibtimes.co.ukCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4Prebid.jsMagnite (Rubicon)Cloudflare
11,167liverpoolecho.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsInMobi Choice (Quantcast)ReactAmazon Web Services
11,375vogue.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
12,694gq-magazine.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
13,066rhs.org.ukASP.NETBootstrapCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Tag ManagerCloudflare
13,755spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
16,184oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
19,514autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
20,522lbc.co.ukAstroGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGcap As Global Radio Limited
21,292weatheronline.co.ukCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont AwesomeCloudflare
21,574realtimetrains.co.ukGoogle Marketing Platform (DV360/CM360)Google Analytics 4nginxInMobi Choice (Quantcast)IAB TCF v2 APISwlines Swlines Ltd
23,233tntsports.co.ukAdobe Experience Platform TagsAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReactAmazon Web Services
24,616glamourmagazine.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
25,702yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)Google Cloud
27,595houseandgarden.co.ukAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrustAmazon Web Services
31,000edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
31,252thenorthernecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
31,519lawsociety.org.ukBootstrap 4.0.0Microsoft ClarityCloudflare Web AnalyticsCivic Cookie ControlGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMicrosoft Azure
33,014sussexexpress.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)Google Cloud
33,065carwow.co.ukBootstrapBugsnagDidomiGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHerokuFastly
33,784thestar.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)Google Cloud

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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