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Analytics

Universal Analytics (legacy) usage in the UK

Universal Analytics (legacy) runs on 12% of UK websites in our sample (1,455 of 11,909). Market share by country, top sites using it and technologies it is…

12%
Share in United Kingdom
1,455 / 11,909
0
sites in Tranco top 1K
2 in top 10K
#481,956
median Tranco rank
Tranco
9.7%
Among local business websites
2,039 / 21,114
16
frequent companions
jQuery

By market

  1. United Kingdom12%1,455
  2. Global9.4%6,466
  3. Netherlands8.1%697
  4. Italy10%786
  5. Spain13%602
  6. Japan20%2,482
  7. Latin America13%2,695

Trend

Often used with

  1. jQueryJavaScript libraries64%×1.5
  2. Google FontsWeb fonts39%
  3. BootstrapCSS frameworks36%
  4. CloudflareCDN34%
  5. Font AwesomeWeb fonts33%×1.6
  6. Google Tag ManagerTag managers30%
  7. jQuery MigrateJavaScript libraries26%×1.6
  8. WordPressCMS25%
  9. PHPProgramming languages24%×1.8
  10. Google Analytics 4Analytics23%

Top sites using Universal Analytics (legacy) All 1,455 sites

TrancoSiteAlso usesHosting
1,910livedns.co.uknginx 1.20.1IONOS
3,963next.co.ukAkamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQueryAkamai
10,260oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
14,208spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAutomattic (WordPress.com)
19,701autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
25,548yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
27,842ntu.ac.ukAddThisAdobe FontscdnjsCloudflareCloudflare Bot Managementcore-jsSquiz As Ap Squiz Pty Ltd
31,259swan.ac.ukApache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivrJanet Jisc Services Limited
31,450edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,890theargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
32,304thenorthernecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
33,105tts-group.co.ukAdobe FontsAlgonomy (Richrelevance)BootstrapcdnjsCloudflareCloudflare Web AnalyticsCloudflare
33,849roblox.co.ukAngularJSEnvoyReactSentryAmazon Web Services
33,864sussexexpress.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
33,892energysavingtrust.org.ukcdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCivic Cookie ControlCookiebot (Usercentrics)Cloudflare
34,967thestar.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
35,464yorkshireeveningpost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
36,617swansea.ac.ukApache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivrJanet Jisc Services Limited
36,761abilitynet.org.ukMicrosoft Advertising UETcdnjsDrupal 7Font AwesomeGoogle Tag ManagerjQuery 2.1DigitalOcean
37,785bournemouthecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
37,944lancashiretelegraph.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
38,320yorkpress.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
38,653thetelegraphandargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
39,899bcu.ac.ukASP.NETGoogle Tag ManagerMicrosoft Azure
40,034eadt.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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