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Analytics

Universal Analytics (legacy) usage in the UK

Universal Analytics (legacy) runs on 12% of UK websites in our sample (1,357 of 11,322). Market share by country, top sites using it and technologies it is…

12%
Share in United Kingdom
1,357 / 11,322
0
sites in Tranco top 1K
2 in top 10K
#475,694
median Tranco rank
Tranco
10%
Among local business websites
2,054 / 20,305
16
frequent companions
jQuery

By market

  1. United Kingdom12%1,357
  2. Global9%6,160
  3. Netherlands7.4%618
  4. Italy10%761
  5. Spain13%551
  6. Japan21%2,607
  7. Latin America13%2,480

Trend

Often used with

  1. jQueryJavaScript libraries64%×1.5
  2. Google FontsWeb fonts39%
  3. BootstrapCSS frameworks36%
  4. CloudflareCDN36%
  5. Font AwesomeWeb fonts33%×1.6
  6. Google Tag ManagerTag managers32%
  7. jQuery MigrateJavaScript libraries25%×1.6
  8. WordPressCMS24%
  9. PHPProgramming languages24%×1.8
  10. Google Analytics 4Analytics23%

Top sites using Universal Analytics (legacy) All 1,357 sites

TrancoSiteAlso usesHosting
2,152livedns.co.uknginx 1.20.1IONOS
4,110next.co.ukAkamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQueryAkamai
13,755spectator.co.ukAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAutomattic (WordPress.com)
16,184oxfordmail.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
19,514autoexpress.co.ukAmazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle FontsAmazon Web Services
25,702yorkshirepost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
31,000edp24.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,252thenorthernecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
31,859elementgames.co.ukBootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Analytics 4Google Ads (conversion)Cloudflare
31,917datalog.co.ukGoogle AdSenseApache HTTP ServerFacebook SDKX (Twitter) embedContabo
32,360swan.ac.ukApache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivrJanet Jisc Services Limited
33,014sussexexpress.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
33,631energysavingtrust.org.ukcdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCivic Cookie ControlCookiebot (Usercentrics)Cloudflare
33,784thestar.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
34,171yorkshireeveningpost.co.ukAwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Cloud
35,223swansea.ac.ukApache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivrJanet Jisc Services Limited
36,366abilitynet.org.ukMicrosoft Advertising UETcdnjsDrupal 7Font AwesomeGoogle Tag ManagerjQuery 2.1DigitalOcean
37,075bournemouthecho.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
37,163lancashiretelegraph.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
37,649thetelegraphandargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
37,898eadt.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
40,449theboltonnews.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
40,927bcu.ac.ukASP.NETGoogle Tag ManagerMicrosoft Azure
42,449diabetes.co.ukGoogle AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion)Amazon Web Services
42,452southwalesargus.co.ukAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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