67%
Links to social networks
8,019 / 11,909
45%
Open Graph
5,341 / 11,871
48%
Twitter card
5,706 / 11,871
22%
Phone link (tel:)
2,667 / 11,909
Links to social networks
- 1Facebook58%6,966
- 2Instagram48%5,744
- 3X (Twitter)40%4,804
- 4YouTube36%4,276
- 5LinkedIn29%3,471
- 6TikTok16%1,896
- 7Pinterest9.3%1,107
- 8Bluesky3.9%460
- 9WhatsApp3.4%399
- 10Threads1.4%165
- 11Spotify0.9%103
- 12GitHub0.7%87
- 13Telegram0.7%86
- 14Reddit0.5%58
- 15Discord0.5%58
- 16Mastodon0.3%32
Share of 11,909 sites in the sample.
By market
| Metric | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|
| Links to social networks | 67% | 60% | 63% | 71% | 73% | 60% | 72% |
| Open Graph | 45% | 50% | 42% | 46% | 46% | 57% | 48% |
| Twitter card | 48% | 44% | 43% | 44% | 41% | 43% | 44% |
| Phone link (tel:) | 22% | 13% | 28% | 22% | 28% | 11% | 21% |
| Email link (mailto:) | 18% | 13% | 27% | 27% | 24% | 3.7% | 20% |
| Form on homepage | 69% | 53% | 64% | 68% | 70% | 48% | 60% |
Social & widgets All
| # | Technology | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|---|
| 1 | X (Twitter) embed | 2.5% | 1.2% | 0.6% | 1.4% | 1.5% | 6% | 1.3% |
| 2 | Facebook SDK | 1.5% | 2.1% | 1.3% | 3.9% | 2.3% | 5.9% | 3.5% |
| 3 | AddToAny | 0.8% | 0.9% | 0.5% | 1.4% | 2.2% | 0.8% | 1.4% |
| 4 | ShareThis | 0.8% | 0.5% | 0.1% | 0.6% | 0.3% | <0.1% | 0.6% |
| 5 | AddThis | 0.6% | 0.3% | 0.3% | 0.5% | 0.6% | <0.1% | 0.4% |
| 6 | Elfsight widgets | 0.4% | 0.1% | 0.4% | 0.5% | 0.4% | <0.1% | 0.4% |
| 7 | Instagram embed | 0.3% | 0.6% | 0.5% | 0.8% | 0.5% | 0.7% | 0.8% |
| 8 | Disqus | 0.1% | 0.2% | <0.1% | 0.2% | 0.1% | <0.1% | 0.1% |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology
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