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Analytics

Google Analytics 4 usage in the UK

Google Analytics 4 runs on 18% of UK websites in our sample (2,045 of 11,322). Market share by country, top sites using it and technologies it is paired with.

18%
Share in United Kingdom
2,045 / 11,322
0
sites in Tranco top 1K
2 in top 10K
#501,632
median Tranco rank
Tranco
18%
Among local business websites
3,680 / 20,305
16
frequent companions
jQuery

By market

  1. United Kingdom18%2,045
  2. Global19%12,978
  3. Netherlands13%1,051
  4. Italy22%1,614
  5. Spain22%948
  6. Japan25%3,113
  7. Latin America27%5,280

Trend

Often used with

  1. jQueryJavaScript libraries62%×1.5
  2. CloudflareCDN46%
  3. Google FontsWeb fonts44%
  4. BootstrapCSS frameworks39%
  5. WordPressCMS36%×1.6
  6. Font AwesomeWeb fonts34%×1.6
  7. Google Tag ManagerTag managers31%
  8. core-jsJavaScript libraries29%×1.7
  9. jQuery MigrateJavaScript libraries25%×1.6
  10. Cloudflare Bot ManagementSecurity & bot protection23%

Top sites using Google Analytics 4 All 2,045 sites

TrancoSiteAlso usesHosting
3,214metro.co.ukGoogle FontsJetpacknginxGoogle reCAPTCHAIAB TCF v2 APIWordPress 7.1.4Automattic (WordPress.com)
8,540ibtimes.co.ukCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon)Cloudflare
10,586ebi.ac.ukAlpine.jscdnjsnginxWordPressJanet Jisc Services Limited
17,765openrent.co.ukjQuery 3.7.0SwiperAmazon Web Services
17,971juno.co.ukAdyenBootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsHotwire (Turbo / Stimulus)Cloudflare
18,257visualsoft.co.ukCloudflareCloudflare Bot ManagementFont AwesomeGoogle FontsGoogle Tag ManagerHubSpotUkfast Ans Academy Limited
20,975mobileslotsite.co.ukCloudflareCloudflare Web AnalyticsGoogle FontslazysizesWordPressCloudflare
21,574realtimetrains.co.ukGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)IAB TCF v2 APISwlines Swlines Ltd
24,515zerodepositcasino.co.ukCloudflareFont AwesomeGoogle FontslazysizesWordPressCloudflare
31,859elementgames.co.ukBootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Ads (conversion)Google Tag ManagerCloudflare
34,071ulster.ac.ukAdobe FontsMicrosoft ClarityCloudflareCloudflare Bot ManagementFoundationGSAPSquiz As Ap Squiz Pty Ltd
34,252cloudns.ukjQueryjQuery UInginxPublicloud Public Cloud Ltd.
35,583whiterose.ac.ukAdobe Experience ManagerCookieYescore-jsGoogle FontsGutenberg blocksjQueryUK2
36,816hitched.co.ukMicrosoft Advertising UETComscoreDataDomeEnvoyGoogle Ads (conversion)jsDelivrAmazon Web Services
36,885footballwebpages.co.ukBootstrap 4.6.0CloudflareCloudflare Bot ManagementFont AwesomeGoogle FontsJavaCloudflare
39,042joybuy.co.ukMicrosoft Advertising UETAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)fluctMUIMeta PixelJd Beijing Jingdong Shangk...
39,547cps.gov.ukCloudflareCivic Cookie ControlDrupal 10jsDelivrCloudflare
40,219arrse.co.ukCloudflareCloudflare Bot ManagementLiteSpeedWhatsApp click-to-chatCloudflare
42,449diabetes.co.ukGoogle AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google Funding ChoicesAmazon Web Services
45,400sportsbikeshop.co.ukGoogle AdSenseAlgoliaMicrosoft Advertising UETCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCloudflare
48,054interactivebrokers.co.ukAkamaiBootstrapFont AwesomeGoogle Tag ManagerjQuery 3.6.1PHPAkamai
48,312ulcc.ac.ukBootstrapCloudflareCloudflare Bot ManagementCookieYescore-jsGutenberg blocksMicrosoft Azure
52,365boneandjoint.org.ukBootstrapcdnjsGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)jsDelivrAmazon Web Services
52,486bluemoon-mcfc.co.ukASP.NETCloudflareCloudflare Bot ManagementjQuery 1.11.3ModernizrIAB TCF v2 APICloudflare
52,801streetmap.co.ukComscoreKestrelTermlyBt Uk As British Telecommuni...

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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