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Advertising & pixels

Google Ads (conversion) usage in the UK

Google Ads (conversion) runs on 11% of UK websites in our sample (1,325 of 11,909). Market share by country, top sites using it and technologies it is paired with.

11%
Share in United Kingdom
1,325 / 11,909
0
sites in Tranco top 1K
1 in top 10K
#595,329
median Tranco rank
Tranco
5.6%
Among local business websites
1,184 / 21,114
16
frequent companions
Cloudflare

By market

  1. United Kingdom11%1,325
  2. Global4.6%3,191
  3. Netherlands5.7%489
  4. Italy7.6%571
  5. Spain8.9%400
  6. Japan8%975
  7. Latin America12%2,452

Trend

Often used with

  1. CloudflareCDN76%×1.7
  2. Google reCAPTCHACAPTCHA58%×3.2
  3. Google Tag ManagerTag managers51%
  4. ShopifyE-commerce platforms49%×5.6
  5. hCaptchaCAPTCHA49%×5.8
  6. Shop PayPayments44%×6.3
  7. jQueryJavaScript libraries41%
  8. BootstrapCSS frameworks39%
  9. Google FontsWeb fonts38%
  10. KlaviyoEmail marketing36%×5.1

Top sites using Google Ads (conversion) All 1,325 sites

TrancoSiteAlso usesHosting
6,701thomsonreuters.co.ukAdobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe Experience ManagerDatadog RUMOneTrustThomson Reuters
20,050reviews.co.ukCloudflareCloudflare Bot ManagementGoogle FontsGoogle Tag ManagerTermlyCloudflare TurnstileCloudflare
34,426sanger.ac.ukcore-jsGoogle FontsGoogle Tag ManagerGutenberg blocksjQuery 3.7.1LinkedIn Insight TagJanet Jisc Services Limited
34,892hitched.co.ukMicrosoft Advertising UETComscoreDataDomeEnvoyGoogle Analytics 4jsDelivrAmazon Web Services
39,576premiumcues.co.ukMicrosoft ClarityCloudflareGoogle Tag ManagerhCaptchaJudge.meGoogle reCAPTCHACloudflare
41,765diabetes.co.ukGoogle AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Funding ChoicesAmazon Web Services
44,179npl.co.ukAdobe FontsBootstrapGoogle Tag ManagerjQuery 3.5.1ReciteMeYouTube embedAmazon Web Services
46,432thegrocer.co.ukAdobe Experience Platform TagsAdobe FontscdnjsMicrosoft ClarityDjangoFacebook SDKAmazon Web Services
47,129elementgames.co.ukBootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Analytics 4Google Tag ManagerCloudflare
53,544lemonsalt.co.ukMicrosoft ClarityCloudflareCloudflare Bot ManagementFeefoGoogle Optimize (retired)Google FontsCloudflare
55,772disturbia.co.ukBugsnagCloudflareCookiebot (Usercentrics)Google FontshCaptchajQueryCloudflare
56,152sportsbikeshop.co.ukGoogle AdSenseAlgoliaMicrosoft Advertising UETCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCloudflare
60,656swiftinternet.co.ukcore-jsFont AwesomejQueryjQuery MigrateLiteSpeedPHP 7.4.33Datahop Datahop Six Degree...
60,881ids.ac.ukcdnjsMicrosoft ClarityCloudflareCloudflare Bot Managementcore-jsGoogle Tag ManagerCloudflare
61,087iress.co.ukAmazon CloudFrontGoogle Tag ManagerHubSpotLinkedIn Insight TagAmazon Web Services
64,874carcheck.co.ukMicrosoft Advertising UETBootstrap 3.3.7CloudflareCloudflare Bot ManagementFont AwesomeGoogle Analytics 4Cloudflare
65,107copart.co.ukAngularAngularJSBootstrapFullStoryGoogle FontsGoogle Tag ManagerImperva
70,775pinkboutique.co.ukMicrosoft ClarityCloudflarehCaptchaPartnerizeGoogle reCAPTCHAShop PayCloudflare
73,434cashconverters.co.ukASP.NETAzure App ServiceMicrosoft ClarityCloudflareGoogle Tag ManagerjQuery 3.7.1Microsoft Azure
74,206theessencevault.co.ukAdobe FontsAlpine.jsBootstrapCloudflareGoogle FontshCaptchaCloudflare
77,079viovet.co.ukCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookiebot (Usercentrics)Font AwesomeGoogle Customer ReviewsCloudflare
81,249niton999.co.ukBootstrapMicrosoft ClarityCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont AwesomeCloudflare
84,004potentia-insight.co.ukCookieYescore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocksjQueryWhg Lon
84,209seveninternet.co.ukApache HTTP ServerMicrosoft Advertising UETBootstrapcore-jsFont AwesomeGoogle FontsServerhouse
86,105maplin.co.ukAdobe FontsBootstrapBugsnagCloudflareGoogle Tag ManagerhCaptchaCloudflare

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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