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A/B testing

Google Optimize (retired) usage in the UK

Google Optimize (retired) runs on 0.2% of UK websites in our sample (27 of 11,322). Market share by country, top sites using it and technologies it is paired with.

0.2%
Share in United Kingdom
27 / 11,322
0
sites in Tranco top 1K
0 in top 10K
#495,272
median Tranco rank
Tranco
<0.1%
Among local business websites
10 / 20,305
16
frequent companions
Google Tag Manager

By market

  1. United Kingdom0.2%27
  2. Global0.3%190
  3. Netherlands0.3%29
  4. Italy0.1%10
  5. Spain0.3%13
  6. Japan0.3%39
  7. Latin America0.3%59

Trend

Often used with

  1. Google Tag ManagerTag managers93%×2.2
  2. BootstrapCSS frameworks67%×1.9
  3. jQueryJavaScript libraries59%
  4. CloudflareCDN44%
  5. OneTrustCookie consent (CMP)37%×6.6
  6. Google FontsWeb fonts30%
  7. Google reCAPTCHACAPTCHA30%×2.1
  8. SwiperJavaScript libraries26%×2.4
  9. TrustpilotReviews26%×3.4
  10. Adobe FontsWeb fonts26%×3.4

Top sites using Google Optimize (retired) All 27 sites

TrancoSiteAlso usesHosting
30,530lta.org.ukAdobe FontsASP.NETAzure App ServiceBootstrapCloudflareGoogle FontsEpiserver As Optimizely Ab
50,564londonmet.ac.ukBootstrapGoogle Tag ManagerjQuery 3.3.1nginxOneTrustSlickJanet Jisc Services Limited
61,237freeview.co.ukAcquiaBootstrapCloudflareCloudflare Web AnalyticsDrupal 11Google Tag ManagerCloudflare
115,343nimbushosting.co.ukCalendlycdnjsCloudflareCookiebot (Usercentrics)Font AwesomeGoogle Analytics 4Cloudflare
167,604jacamo.co.ukAB TastyAkamaiDynatraceGlassboxGoogle Tag ManagerNext.jsAkamai
225,301thameshospice.org.ukApache HTTP ServerBootstrapDrupalEqualWebGoogle Tag ManagerPHPOVHcloud
226,093suzuki.co.ukAzure Front Door / CDNNext.jsOneTrustReactUmbracoMicrosoft Azure
275,375bowelcanceruk.org.ukBootstrapcdnjsCloudflareCloudflare Web AnalyticsGoogle Tag ManagerjQueryNetconnex Netconnex Broadban...
292,520anchor.org.ukAdobe FontsBootstrapCloudflareDrupal 11Google Tag ManagerjQueryRackspace
305,201snackfully.co.ukAdobe FontsBootstrapCloudflareGoogle Ads (conversion)Google Customer ReviewsGoogle FontsCloudflare
376,501ageas.co.ukAdobe FontsASP.NETAzure App ServiceBootstrapCloudflareGoogle Tag ManagerMicrosoft Azure
402,7437daysperformance.co.ukAngularApache HTTP ServerApple Pay JSBootstrapMicrosoft ClarityGoogle FontsAmazon Web Services
451,763lovisa.co.ukAB TastyAdobe FontsAwinCloudflareCookiebot (Usercentrics)Font AwesomeCloudflare
495,272banham.co.ukAlpine.jsCookiebot (Usercentrics)DoofinderGoogle Tag ManagerAdobe Commerce (Magento)Upsun (Platform.sh)Fastly
507,359jobtestprep.co.ukASP.NETAwinBootstrapAmazon CloudFrontGoogle Tag ManagerjQueryAmazon Web Services
509,156footjoy.co.ukAdobe FontsAkamai Bot ManagerAkamaiCloudflareGoogle Tag ManagerjQuery 2.1.1Amazon Web Services
517,091ukcc.co.ukAngularApache HTTP ServerApple Pay JSMicrosoft ClarityGoogle Ads (conversion)Google FontsAmazon Web Services
522,497sabaparking.co.ukBootstrapGoogle Tag ManagerJavajQueryjsDelivrLiferayMicrosoft Azure
523,070snowdome.co.ukAdobe FontsASP.NETGoogle Analytics 4HubSpotMeta PixelSwiperMicrosoft Azure
539,473tacobell.co.ukBootstrapcore-jsGoogle Analytics 4Google FontsGoogle Tag ManagerGutenberg blocksAmazon Web Services
585,243officeboffins.co.ukaccessiBeAlgoliaBootstrapCloudflareGoogle Customer ReviewsGoogle FontsCloudflare
627,375beds.co.ukAwinBootstrapcdnjsGoogle Marketing Platform (DV360/CM360)Font AwesomeGoogle Tag ManagerFastly
638,997freely.co.ukAcquiaBootstrapCloudflareDrupal 11Google Tag ManagerjQueryCloudflare
731,174bullerltd.co.ukBootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookiebot (Usercentrics)Google Ads (conversion)Cloudflare
888,360blackpoolzoo.org.ukAdobe Experience ManagerBootstrapGoogle Tag ManagerOneTrustGoogle reCAPTCHAFastly

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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