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A/B testing

Google Optimize (retired) usage in the UK

Google Optimize (retired) runs on 0.3% of UK websites in our sample (31 of 11,909). Market share by country, top sites using it and technologies it is paired with.

0.3%
Share in United Kingdom
31 / 11,909
0
sites in Tranco top 1K
0 in top 10K
#439,967
median Tranco rank
Tranco
<0.1%
Among local business websites
8 / 21,114
16
frequent companions
Google Tag Manager

By market

  1. United Kingdom0.3%31
  2. Global0.3%216
  3. Netherlands0.4%35
  4. Italy0.2%13
  5. Spain0.4%16
  6. Japan0.4%43
  7. Latin America0.3%64

Trend

Often used with

  1. Google Tag ManagerTag managers90%×2.1
  2. BootstrapCSS frameworks55%×1.7
  3. jQueryJavaScript libraries52%
  4. CloudflareCDN52%
  5. OneTrustCookie consent (CMP)39%×7
  6. Google reCAPTCHACAPTCHA35%×1.9
  7. Google FontsWeb fonts32%
  8. SwiperJavaScript libraries26%×2.2
  9. KlaviyoEmail marketing23%×3.2
  10. Adobe FontsWeb fonts23%×3

Top sites using Google Optimize (retired) All 31 sites

TrancoSiteAlso usesHosting
33,008lta.org.ukAdobe FontsASP.NETAzure App ServiceBootstrapCloudflareGoogle FontsEpiserver As
49,377londonmet.ac.ukBootstrapGoogle Tag ManagerjQuery 3.3.1nginxOneTrustSlickJanet Jisc Services Limited
53,544lemonsalt.co.ukMicrosoft ClarityCloudflareCloudflare Bot ManagementFeefoGoogle Ads (conversion)Google FontsCloudflare
61,122freeview.co.ukAcquiaBootstrapCloudflareCloudflare Web AnalyticsDrupal 11Google Tag ManagerCloudflare
99,574nimbushosting.co.ukCalendlycdnjsCloudflareCookiebot (Usercentrics)Font AwesomeGoogle Analytics 4Cloudflare
167,830jacamo.co.ukAB TastyAkamaiDynatraceGlassboxGoogle Tag ManagerNext.jsAkamai
229,990suzuki.co.ukAzure Front Door / CDNNext.jsOneTrustReactUmbracoMicrosoft Azure
270,029beds.co.ukAwinBootstrapcdnjsGoogle Marketing Platform (DV360/CM360)Font AwesomeGoogle Tag ManagerFastly
290,354bowelcanceruk.org.ukBootstrapcdnjsCloudflareCloudflare Web AnalyticsGoogle Tag ManagerjQueryNetconnex Netconnex Broadban...
310,666snackfully.co.ukAdobe FontsBootstrapCloudflareGoogle Ads (conversion)Google Customer ReviewsGoogle FontsCloudflare
316,182anchor.org.ukAdobe FontsBootstrapCloudflareDrupal 11Google Tag ManagerjQueryRackspace
391,300ageas.co.ukAdobe FontsASP.NETAzure App ServiceBootstrapCloudflareGoogle Tag ManagerMicrosoft Azure
419,4667daysperformance.co.ukAngularApache HTTP ServerApple Pay JSBootstrapMicrosoft ClarityGoogle FontsAmazon Web Services
425,876fashionworld.co.ukAB TastyAkamaiDynatraceGlassboxGoogle Tag ManagerNext.jsAkamai
429,229banham.co.ukAlpine.jsCookiebot (Usercentrics)DoofinderGoogle Tag ManagerAdobe Commerce (Magento)Upsun (Platform.sh)Fastly
439,967lovisa.co.ukAB TastyAdobe FontsAwinCloudflareCookiebot (Usercentrics)Font AwesomeCloudflare
475,902volusion.co.ukCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Font AwesomeGoogle Cloud CDN / GFEGoogle Cloud
487,424sabaparking.co.ukBootstrapGoogle Tag ManagerJavajQueryjsDelivrLiferayMicrosoft Azure
513,122ukcc.co.ukAngularApache HTTP ServerApple Pay JSMicrosoft ClarityGoogle Ads (conversion)Google FontsAmazon Web Services
514,053jobtestprep.co.ukASP.NETAwinBootstrapAmazon CloudFrontGoogle Tag ManagerjQueryAmazon Web Services
530,108snowdome.co.ukAdobe FontsASP.NETGoogle Analytics 4HubSpotMeta PixelSwiperMicrosoft Azure
545,052eqvvs.co.ukAlpine.jsAwinCloudflareCriteoGoogle Ads (conversion)Google FontsCloudflare
556,154tacobell.co.ukBootstrapcore-jsGoogle Analytics 4Google FontsGoogle Tag ManagerGutenberg blocksSecurityservices
560,859blackpoolzoo.org.ukAdobe Experience ManagerBootstrapGoogle Tag ManagerOneTrustGoogle reCAPTCHAFastly
597,020freely.co.ukAcquiaBootstrapCloudflareDrupal 11Google Tag ManagerjQueryCloudflare

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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